Why make a sales forecast in your company?

Making your company's sales forecast is essential to ensure greater assertiveness when investing .

This methodology, also known as sales forecasting , is used in fundamental strategies to have a secure financial future for the company.

In this exclusive text , you will discover the benefits of adopting sales forecasting in your business.

Furthermore, you will understand how this forecast occurs in practice through a successful case in which Indicium created a forecasting model to direct Bograntex fashion collections .

Have a good read! 🚀

Sales forecast: why do it in your company?

Anticipating expenses is one of the main reasons for creating a sales forecast , as it is from this forecast that you can come up with more concrete commercial ideas, such as when and how much to invest , for example.

And in addition to predicting the company's financial movements, there are other reasons to adhere to the sales forecast.

For example, did you know that by predicting sales performance, you can make your marketing campaigns even more objective?

See other benefits of sales forecasting :

• resource optimization
• better creative direction
• more efficient business strategies
• productivity increase

Have you ever wondered what would happen if you added this methodology to your company's planning?

Use sales forecast for your planning

Making a sales forecast is essential to ensure greater assertiveness when investing .

But it is also possible to obtain satisfactory results by applying forecasting in business planning. With the sales forecast , you can monitor market trends, ensuring the competitiveness of your business.

By identifying errors or internal problems before they happen , your company always stays one step ahead of the competition by avoiding possible failures.

And do you know why the sales forecast is so reliable? Because it is based on data analysis!

And Indicium , as one of the largest data analytics companies in Latin America , offers the main big data solutions so that your forecast model can be executed in a safe and efficient way, whether using your historical data or making a sales forecast based on market data, or even looking at your competition.

Find out below how our services helped a children's fashion company to direct an entire collection assertively!

Case: how Indicium created a forecasting model to direct fashion collections

Bograntex is a children's fashion company that was looking for a way to predict clothing trends and then direct more assertive collections.

It was out of this need that Bograntex turned to Indicium and our forecasting services.

We were faced with the challenge of creating a complex and personalized sales forecast model based on historical and current data from this client.

To operationalize this, we created a data app covering three main areas:

• a complete BI
• a forecast model
• a collections simulator

The client received a forecast model and a robust data app , capable of anticipating trends and identifying critical aspects for planning future collections .

And that made all the difference!

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