What does it mean to be a data driven company?

A data driven company is one that chooses an assertive path to always be ahead of competitors, and not at the level of companies that resist digital transformation .

But until the data - driven culture is in fact the new mindset of the entire team involved, a task force is needed to promote this change in perspective. Which is not so simple, but here at Indicium we master this entire trajectory.

And that's what you'll learn from this text: from training people to using modern and appropriate tools to make the best decisions , understand what it means to be a data driven company and what the advantages are, of which there are many!

Data driven company

Being a data driven company means using modern data technologies, such as big data and small data, to solve traditional problems. In other words, the management of a data-driven company does not deal with problems intuitively or based on their experiences (guesswork).

For example, if there is a drop in performance, productivity or agility, the data is the first to be consulted to find the cause of the problem and the best solution to overcome it.

And the good news is that, today, new data technologies are increasingly accessible and uncomplicated .

With the ease of storing data and transforming it into visualizations that are simple to interpret to carry out an accurate analysis of failures and risks and, most importantly, resolve them, it has become routine among teams in   modern companies to make use of data driven technologies , such as example:

• big data;
• small data;
• internet of things;
• virtual and augmented reality;
• artificial intelligence;
• machine learning;
• business intelligence;
• marketing automation and others.

Whatever your market, it is essential to adapt to this reality and build a modern, flexible and adaptable data structure in your company using these latest generation technologies, because it is this infrastructure that will support your operations to grow from scalable way on it.

With this in mind, companies of all sizes and segments are investing in their data driven transformation . Little by little, new technologies and methodologies are being introduced and becoming an essential part of all processes within organizations.

How to implement a data driven culture in your company?

Do you remember the need for a task force to promote perspective change?

So, the main premises for successful implementation of a data driven culture are:

• the combination of good data science practices between teams .
• specific analytical tools for each process .
• creating flexible, adaptable and accessible data infrastructures .

In other words, it is necessary to invest in people, technologies and processes to achieve a structure capable of managing the immense volume of information generated every day.

In addition to the volume, the speed and variety of data have also taken on astronomical proportions, and the tendency is for this to increase even further in the coming decades.

Therefore, the first step you need to take, if you have not yet started this journey, is to carry out a diagnosis of your company to find out what stage of the Data Driven Journey it is at and what its current data potential is .

And to do this, you can have a specialized data consultancy at your side , such as Indicium . With our service, you will be able to:

• understand the company's needs so that the data driven transformation project is developed so that you have effective solutions.
• identify the best way to implement the project according to your deadlines, budget and restrictions, taking advantage of the full potential of your data . recognize business opportunities, which were previously invisible, to increase your revenue and accelerate the growth of your company .

How does it work from consulting on data ?

Indicium's data consultancy is divided into 4 stages : discovery, x-ray, diagnosis and, finally, the development of a personalized data driven strategy for your company .

With this properly addressed, it is necessary to include people in the process for the correct progress and evolution of the data driven transformation of your business .

This is always a big challenge: teaching teams the concepts and techniques of big data , training everyone involved in new tools and methodologies , and then keeping them up to date with innovations in this data market .

Does it seem complicated?

You can understand even more how our intelligence service will boost your company's growth. As?

Read our eBook Data Consulting . It's free and provides a wealth of detailed information to further clarify your understanding of the world of data and business growth .

And also read our case below.

How Essential Nutrition became a data driven company

Essential Nutrition is a food supplement company that has been growing and becoming a global reference in this market. Being a data driven company was an obvious necessity precisely because of the staggered increase in information generated every day with the rapid increase in demand.

Faced with this challenge, Essential turned to the Indicium team to be able to “better organize the house” in terms of data, after all, it is very easy to get lost in the midst of so much information, and this is a great risk for the future of an organization.

This was Essential 's first step towards starting its successful Data Driven Journey .

Then, in order to orchestrate this growth, our data team began the first stage: the discovery phase . We carry out an in-depth analysis of the company's processes until we obtain an x-ray (step two) and are able to form a business diagnosis (third step).

With this in hand, it was possible to develop a personalized data strategy (fourth step). This primarily involved implementing a data warehouse to organize all of the company's data.

With everything available to provide easy access to data within a DW , and aiming to further facilitate the control and optimization of everything that teams need to manage on a daily basis, we developed a complete web app accessible from any device by several people users.

Discover some of the benefits of this data driven transformation, which were many!

The planning process previously involved many people and took more than a week . Now, just one person alone can do this job in a few minutes and a few clicks .

Finally, with our partnership, the company reached the third stage in its Data Driven Journey , and we continued to work together on its culture, involving people and reviewing its processes to advance even further.

Do you want to make a data driven transformation in your company?

Taking care of your data is our specialty so your company can truly grow .

Here at Indicium , we have an extremely specialized team to help you implement a successful data-driven culture in your organization and enable it to succeed in today's world of data.

Count on us on this journey. Contact us by clicking here .