Data Mining: facilite o planejamento dos seus negócios com mineração de dados

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Data mining is the process of extracting valuable information or patterns hidden in large sets of data.

Data mining has become essential for effective decision making, and for identifying new business opportunities, improving the operational efficiency of organizations.

With data mining, it is possible to obtain valuable insights from analyzing large amounts of data . This process allows you to identify patterns and trends hidden in the data.

Continue reading to learn how to make your company's planning easier with data mining.

What is data mining?

Data mining, in Portuguese data mining, is an analytics technique that extracts useful information from large amounts of raw data and transforms it into very significant knowledge.

As the amount of data to manage is increasing, data mining becomes important for organizations to identify patterns, trends and relationships between data that can be used to improve business efficiency, reduce operational costs and increase customer satisfaction. customers, for example.

Data mining combines elements of statistics, artificial intelligence, machine learning and databases, and can be used in various sectors to analyze large amounts of data.

For example, in the financial sector, data mining can be used to detect fraud and identify market trends. In the healthcare sector, it can be used to identify disease patterns and help develop more effective treatments.

Data mining , in the retail sector, can be used to understand customer preferences and personalize offers according to the information obtained.

The data mining process generally begins with collecting and cleaning data , followed by exploratory analysis to identify patterns and trends that are of interest to the organization.

Machine learning algorithms are then applied to refine the analysis and generate valuable insights.

Data mining X Business intelligence

Data mining is the process of extracting valuable information or patterns hidden in large sets of data.

And business intelligence is a composition of systems, methodologies and processes used to transform data sources into intuitive visualizations with the aim of extracting business insights.

It may seem like we are talking about the same things, but even though both can be part of an analytics project , don't confuse data mining with business intelligence.

How data mining can help with your business planning

Data mining can be used by managers and strategic areas as a tool in managing projects in an industry, for example.

From this process and based on insights into the company's performance, customer needs and market trends, your business planning becomes more assertive, effective and directed towards your organization's main objectives.

You can clearly see preferences, behaviors, seasonality, etc., and can use all of this to personalize products and services, identify new business opportunities, as well as improve customer loyalty.

And the management of your company's internal processes also benefits from data mining, which can be used to identify necessary improvements and find more efficient solutions to reduce operational costs, for example.

Briefly, we list six reasons for your company to apply data mining:

  1. enables the anticipation of demands;
  2. provides in-depth information;
  3. allows behavioral analysis of customers;
  4. facilitates competitor analysis;
  5. enables the rapid identification of a problem and its solution;
  6. and helps discover new and differentiated information for an organization.

But be careful, data mining does not replace the roles of people in charge of management or business specialists.

Data mining them for information

Excellence in managing your company's data can certainly transform your business.

Indicium is a data company in New York and Brazil, and we can assist in your organization's strategic planning by evaluating the best techniques and tools to be used for this, including data mining .

Contact us to find out how we can help your company.

And subscribe to our news to learn more about data mining and stay up to date with everything your company needs to be one step ahead of your market.

Plataforma de dados
Data mining
Data products

Ângela Gomes Vieira

Analista de Marketing de Conteúdo

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